Awards 2016 open for entries

The third annual Awards is open for entries and will be held at Kidtropolis this year.

The Awards is shifting location to Kidtropolis in a bid to ‘maximise consumer, press and blogger coverage in the run up to Christmas’ and will once again celebrate products as voted for by children only. 

Companies are being asked to submit their entry forms bu August 15th, by going to the website

Voting will be carried out by children in advance of the show, with the winning toys unveiled at Kidtropolis on press day.

Products will be judged in the following categories:

  • Top 20 Toys and Games and Voted by Children
  • The Top Toy of 2016 as voted by Girls
  • The Top Toy of 2016 as Voted by Boys
  • Best Pocket Money Spend
  • Coolest Toy of the Year
  • Most Fun Toy of the Year
  • Best Toy Range
  • Best Invention
  • Best Interactive
  • Responsible Toy of the Year
  • Favourite Educational
  • Most Awesome Gaming Toy

A further 17 category titles from Best Build and Construction Toy through to Best Doll of 2016 will also be awarded.

“I’m delighted to not only be giving children the opportunity to vote for the best toys and games of the year once again, but also enabling companies the opportunity to really shout about their awards in a consumer environment on press day is priceless," said Gemma Gallagher, director of

"Lots of companies have benefited from increased sales as a result of the Awards but this year, companies will benefit even more. We’ve introduced a top 20 as there are many different toys and games that children love and we feel it’s only fair to recognise all of them. Children’s choices are often very different from adults and the Awards gives everyone in the toy industry the opportunity to be recognised by the people who love their products the most. I can’t wait to find out which toys are voted the best.”

Simon Pilling, Kidtropolis MD, added: “This absolutely makes sense.

"Having awards that are chosen by the public hosted at an event created for the public to engage with brands and product – can’t really say more than that.”

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