Mattel unveils The Beatles-inspired Hot Wheels Yellow Submarine

Robert Hutchins 10th June 2016 Media & PR 621 Views

To mark the 50th anniversary of The Beatles’ Yellow Submarine single, Mattel has unveiled a golden Hot Wheels car inspired by the song.

The firm has also released a line-up of cars inspired by the Yellow Submarine film, including a camper van and a Mini Cooper-style car.

The Beatles themed assortment pack hit shelves on June 9th at The Cirque du Soleil Beatles Shop at the Mirage Hotel & Casino in Las Vegas, with a second rollout to Walmart stars planned for June 15th.

Image source: Entertainment Weekly

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Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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