ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
To mark the 50th anniversary of The Beatles’ Yellow Submarine single, Mattel has unveiled a golden Hot Wheels car inspired by the song.
The firm has also released a line-up of cars inspired by the Yellow Submarine film, including a camper van and a Mini Cooper-style car.
The Beatles themed assortment pack hit shelves on June 9th at The Cirque du Soleil Beatles Shop at the Mirage Hotel & Casino in Las Vegas, with a second rollout to Walmart stars planned for June 15th.
Image source: Entertainment Weekly
