Home / Marketing / DKL warms up for Euro 16 with Hama Beads Football Set Gift Box launch

DKL warms up for Euro 16 with Hama Beads Football Set Gift Box launch

DKL is joining the football frenzy as it readies for the upcoming Euro 16 championships with the launch of a new football themed Hama Beads set.

Young fans can now create their favourite international football players with the Hama Beads Football Set Gift Box, featuring 4,000 beads, pegboards, ironing paper and more.

Driving collectability of the range this season, separate team colours are available in individual bead packs.

DKL has detailed that it will be ‘heavily marketing’ this item through an extensive PR and social media campaign.

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