Interplay’s new My Fairy Garden range will be sponsoring Fairy Tale Hour on Disney Junior every day for three months during the summer holiday period.
The Fairy Tale Hour features shows such as Sofia the First and Tinkerbell and Fairies and Interplay believes the sponsorship will result in ‘a considerable level of awareness for the My Fairy Garden brand’.
“We identified Disney Junior as the perfect platform for us to reach our target audience," said Interplay UK marketing manager Meric Pekcan-Butcher.
"This sponsorship campaign will enable us to emotionally engage with the children and we believe this is an important step towards building the brand."
My Fairy Garden has been designed to encourage children to interact with nature and the brand is being promoted with a multi-channel marketing campaign.