Harry Potter is to conjure up a record breaking year for Coiledspring Games’ 3D puzzle line, Wrebbit.
Driven by developments in J.K. Rowling’s Harry Potter universe, including a brand new stage play and an upcoming spin-off movie, the company believes it is on track to celebrate its biggest year to date in the market, ‘by some considerable margin’.
Coiledspring Games has revealed to ToyNews that early reactions to new Harry Potter lines in the Wrebbit portfolio have been ‘very enthusiastic’ with the Great Hall and Astonomy Tower selling through very quickly.
“Harry Potter is a licence that crosses both the toy and gift market with multi-generational appeal, and there is a very strong love for the brand either through the books or the films,” said Hannah Beeching, marketing executive at Coiledspring Games.
“Now, with the play, Harry Potter and the Cursed Child, opening in July and Fantastic Beasts and Where to Find Them in cinemas this November, interest is certain to build.
“There is a great demand for Wrebbit in the UK and with licences such as Harry Potter now in the portfolio, 2016 is definitely looking to be the biggest year to date.”
The Hogwarts Express Train will launch in May, followed by the first instalment of Diagon Alley.
The launch of the new range will be fully supported, while Warner Bros has detailed its plans to support the new expansions with social media campaigns, 650 store promotions in the US and partnerships with major retailers on the way.
“There is great demand for Wrebbit, being the sturdiest 3D jigsaw puzzle ever invented,” continued Beeching.
“They have cross generational appeal and apply to both the toy and gift market, as well as qualifying as a new collectable item too.”