Nickelodeon teams with Toys R Us for Teenage Mutant Ninja Turtles initiative

Nickelodeon has partnered with Toys R Us stores across Europe to bring a new Teenage Mutant Ninja turtles initiative in store this summer.

Launched to coincide with the release of Teenage Mutant Ninja Turtles: Out of the Shadows, Nickelodeon will deliver special in-store TMNT features to Toys R Us locations acorss the UK, Spain, France and Poland.

‘Consumers will be immersed in all things Turtles, including a dedicated space in the front of store, special meet and greet appearances by Donatello, Leonardo, Michelangelo and Raphael through June and July,’ read a statement from Nickelodeon.

The acrobatic foursome will also take over the Toys R Us Europe ecommerce sites, social media channels and more, while the retailer will offer exclusive new Turtles products from Playmates toys, including the Teenage Mutant Ninja Turtles Movie Mask.

All Toys R US stores will also feature the new Mega Bloks range across movie and core animation products.

“At Toys R Us, we are intently focused on delivering an enhanced customer experience, leveraging our global footprint and position as the toy authority to bring kid-favourite characters and stories to life in our brick and mortar and web stores,” said Richard Barry, global chief merchandising officer, Toys R Us inc.

“There’s no question that these heroes in a half shell have amassed a large following among fans around the world, and our partnership with Nickelodeon allows us to being these cherished heroes to children across Europe.”

Marianne James, vice president, consumer products UK and Ireland and European retail sales and marketing, Nickelodeon, added: “The Teenage Mutant Turtles have an incredible fan base that spans generations and geography, and we are thrilled to partner with Toys R Us to bring the TMNT universe to fans in Europe.

“Toys R Us is the perfect partner to help us reach TMNT fans of all ages and nationalities from around the world.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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