To celebrate the launch of Pom Pom Wow!, Character Options brought the brand’s PR stunt vehicle to Distoy this week at the St Ermines Hotel.
The stop was the first visit for the car, which is embarking on a tour around London landmarks and shopping areas in the capital.
Jon Diver, MD of Character Options, said: “After just a few days, the sales of Pom Pom Wow! have been excellent.
“We knew from the outset that this was going to be a stand out creative brand and so had demonstration tables in all stores over the launch weekend. The results speak for themselves. It has been a huge success.”
Pom Pom Wow! launched last weekend, which boasted POS kits, FSDUs and in-store theatre, which has all be accompanied by a TV, digital, social media and print campaign.
According to the firm, retailers across the nation got into the Pom Pom Wow! spirit, and witnessed high sales across the board.
David Bramford, sales director at Character Options, added: “We aimed for our launch to really wow, both the consumer and our retailer partners and with everything all coming together in the last week, we have achieved what we set out to.
“We thank all our retailers for getting behind this fantastic new brand; their efforts in store definitely added to the success of the last few days.”