Magformers enjoys ‘incredible support’ following Toymaster show

After making its debut at Toymaster in Harrogate this year, Magformers has reported a 908 per cent growth following the show.

The firm’s MD, David Kelly, has revealed that the show has been instrumental in the company achieving ‘incredible support’ from Toymaster members.

He said: “After processing the orders generated at the show, I am delighted to report that we grew our number of Toymaster accounts by 527 per cent in the first five months of 2016.

“Not only that, we increased turnover from Toymaster members by 657 per cent during the same period (Jan-May 2016), which demonstrates incredible support for Magformers from independent retailers who are beginning to realise what a great product we have.”

Kelly revealed that by exhibiting at the show, Magformers saw value of orders increase by 908 per cent and a 218 per cent increase in accounts opened in May.

"On a personal level, I’d like to thank Toymaster and its members for making the show so successful for us. And I’d also like to thank the Magformers team who put in so much time and effort to make it a record-breaking event for us,” added Kelly.

“When you look at increases of 908 per cent and 657 per cent, Magformers must be one of the fastest-growing toy brands in the UK – if not the fastest.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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