SelfieMic set to be the next ‘big thing’ for Worlds Apart

Worlds Apart believes its new SelfieMic could be the next ‘big thing’ for the company.

“Judging by the overwhelming response to SelfieMic, not just in the UK, but globally, we do think it’s going to be the next big thing for Worlds Apart, its distribution partners and its retailers,” Logan Stone, senior brand manager at Worlds Apart, told ToyNews.

With its twist on a selfie stick, the SelfieMic works alongside an app, allowing users to create videos and sing along to songs.

“When we first showcased the product in its earliest form in January we really didn’t know what to expect, but the reaction from distributors, retailers and consumers alike has been unbelievable,” added Stone.

Despite the SelfieMic being a tech toy, the company insists it still has a focus on traditional toys.

“We are very aware of the need for balance between digital and traditional/active play for children, so whilst we bring helpful technology to SelfieMic, we absolutely focus on play with traditional toys.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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