As well as launching the game in these territories, One Entertainment plans to expand the Lotería brand into apparel, stationery and publishing.

Lotería card game heads to the US, Canada and Mexico

One Entertainment has teamed with playing cards firm Don Clemente to bring the Lotería card game to the United States, Mexico and Canada.

Lotería, already hugely popular in Latin America, is a bingo-like game dating back centuries. As well as launching the game in these territories, One Entertainment plans to expand the Lotería brand into apparel, stationery, gifts, promotions and publishing.

“Lotería is a fixture in Mexico,” said Alex Altamirano, managing partner, One Entertainment.

“Mexicans have played the game for generations, and it holds a special place in our culture. We are honored to be bringing this piece of Mexican popular culture to new product categories.”

Luis Landin, president, Don Clemente, added: “We are excited to start working with One Entertainment and to expand the reach of our game to new product categories and consumers.

“Mexico and the United States are strong markets for our card game, and we are confident Lotería will prove to be a valuable asset for licensing and retail partners.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Top 5 tips for toy brands to crack social media this Christmas

The last couple of weeks in the run-up to Christmas are crucial for retailers, and …