Early stage investor and operational VC Project A has invested €4m into Lost My Name, the London based storytelling start-up.
With this extension of the Series A round, Project A joins the investors including lead investor Google Ventures, Greycroft and Allen & Co.
Project A’s founding partner Florian Heinemann will also join the Lost My Name board.
Lost My Name’s first personalized children’s book, The Little Boy/Girl Who Lost His/Her Name, was one of the bestselling children’s book globally in 2015 and it was followed by The Incredible Intergalactic Journey Home, a personalised picture book that uses NASA technology.
“We intend to support Lost My Name in building a solid infrastructure in terms of CRM, Performance Marketing and Business Intelligence to enable growth on an international scale," said Florian Heinemann, founding partner at Project A.
"We believe that with the current team line-up, the competencies within the company and the investor base, Lost My Name is well on track to become one of the relevant global players in personalised children’s content."
Asi Sharabi, CEO and co-founder at Lost My Name, added: “As a full-stack publisher, we aim to create the best personalised experiences as we keep blending storytelling, print and engineering in ways that have never been done before.
"Project A’s operational expertise and hands on approach will help us upskill our teams and set strong foundations for future growth. We’re thrilled to have them on board."