LEGO sees ‘extremely positive’ response for Disney Minifigures line

After LEGO debuted its brand new collection of Disney Minifigures at an exclusive event at the Disney Store in London, the toy company has reported that initial feedback has been ‘extremely positive’.

Peter May, brand manager of Minifigures at LEGO UK, told ToyNews: “At the recent launch event the feedback from our media contacts was extremely positive – everybody is so excited to see which character they get.”

The limited edition line boasts a series of characters from some of Disney’s most iconic animated films, including Peter Pan, Aladdin, Captain Hook, Ariel, Alice, the Cheshire Cat, Genie and more. 

But May predicts that some of Disney’s more modern characters are set to cause a frenzy among fans of the Minifigures line.

May explained: “Everyone has their favourites. There will be those that love the classics such as Mickey Mouse, but I’ve heard a lot of reaction over some of the more modern Pixar characters such as Buzz Lightyear.”

Each of the Minifigures come in a sealed bag, so buyers will be unaware which Disney character they’ll be getting their hands on, and when asked about the Disney partnership, it’s clear that May is pleased to offer fans such a range.

May continued: “Disney is one of our strategic partners and we like to provide our consumers with new ranges from the ever popular Disney and Pixar themes.”

This new collection marks the third time LEGO has launched a licensed Minifigures line.

Following the huge success of previous The Simpsons and The LEGO Movie collections, the company has hinted that more licensed Minifigure lines are on the way.

“We always continue to bring exciting product to market so watch this space,” added May.

Check Also

Automotive brand Peugeot has sights on toy market through licensing partnerships

The global automotive brand, Peugeot, has outlined its ambitious intentions to launch into the toy …