smarTrike has unveiled its brand new campaign #smartDisoveries, which has been designed to capture a child’s view from the seat of their trike.
Kicking off on June 1st, the campaign will capture little ones’ amazement as they discover the outdoors using their trike.
Parents are encouraged to share photos and videos of their children’s adventures, and what they see whilst on their smarTrike.
The campaign is also being championed by leading independent toy and play expert Dr Amanda Gummer.
Gummer said: “It is so easy to feel we need to have lots of toys for our little ones to play, but actually the natural world around us offers a truly fantastic playground for learning and play.
“This campaign is important to encourage families to take a moment to reflect. Their little ones have a unique view when riding on a trike – they can see and touch the flowers and look around them. People’s lives are becoming forever busier and it is a great idea to take notice of the simple things around us.”
Yael Meir, sales and marketing manager at smarTrike, added: “We are so excited to launch our brand new campaign, #smartDiscoveries. In today’s society it is easy for children to get caught up with electronic games, toys and technology, forgetting about the wonderful possibilities of the great outdoors.
“At smarTrike we have always been passionate about encouraging children to make the most of the outdoors, while learning about the environment around them. We really look forward to seeing all our families’ #smartDiscoveries especially as the weather improves and the sun shines this spring.”