Simba Smoby UK welcomes new head of marketing and licensing

Simba Smoby UK has welcomed a new head of marketing and licensing to the team.

Jim Procter-Blain has joined the firm from Hornby Hobbies Ltd where he was head of marketing, responsible for brand communications, design, licensing and product selection.

Procter-Blain replaces Alex Kovacevic who is leaving Simba Smoby to undertake an MBA at Duke University in the US.

He said: “I am delighted to be joining Simba Smoby at such an exciting time. The business is clearly on a real upwards trajectory and I am really looking forward to being part of that growth.”

Richard Belford, sales director at Simba Smoby, added: “It’s a huge pleasure to welcome Jim to the team and to bring on board someone with his experience not only of brand building but also of working in some of our key retailers.

“Alex will be much missed, but we wish him all the best with his MBA.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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