‘It’s a real sight to be seen and we can’t wait to take it to the streets to show the nation the creative possibilities of Pom Pom Wow!,’ says Character Options’ Emma Walker.

Character Options gives Fiat car the Pom Pom Wow! treatment

A Fiat 500L has been given a Pom Pom Wow! makeover to celebrate Character Options’ new brand.

Over 20,000 Pom Pom Wow! pellets were used to decorate the car, which took half a dozen staff eight hours to complete.

The car is currently on show in a window at the Fiat Motor Village, and will stay there for a week. After this the car will take part in a tour of London’s landmarks, whilst giving away Pom Pom Wow! foil bags to bystanders.

Emma Walker, product manager at Character Options, said: “Wow this is one spectacular car. It’s a real sight to be seen and we can’t wait to take it to the streets to show the nation the creative possibilities of Pom Pom Wow!.

“I’d like to thank Fiat and Motor Village and our PR team from Evolution for making it all possible and look forward to the viral buzz it will create. Pom Pom Wow! is the creative brand that is bang on trend and we believe events such as this will help make is a phenomenal success.”

The whole process was captured via a time-lapse video and will be shared on social media in the coming weeks, plus other activities including retailer demos will be held across 400 stores.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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