Jakks Pacific has secured the global distribution rights for a new line of Glow Friends night lights based on hit properties including Paw Patrol and TMNT.
The multi-year distribution agreement with Roxo will allow Jakks to exclusively promote, market, distribute and sell Glow Friends across various channels worldwide.
Glow Friends is a line of light up characters that when tapped create a light show while the larger lights boast sound functions.
Light up characters in the range already include the cast of hit children’s properties Paw Patrol and Teenage Mutant Ninja Turtles.
“We are excited to partner with Roxo as the exclusive global distributor for its unique and highly innovative line of Glow Friends,” said Carmine Russo, president, international at Jakks Pacific.
The agreement will also included a US and Canada distribution deal for Roxo’s Charms and Bands products, scheduled to hit retail ahead of Christmas 2016.