Addo Play to showcase Snuggle Buddies and Pitter Patter Pets at Distoy 2016

Addo Play will be revealing a number of new brands at Distoy next month.

Visitors to the showroom at St Ermins Hotel can view a range including the recently launched Snuggle Buddies, Nick Jr: Ready Steady Dough, Storm Blasters and Pitter Patter Pets.

The firm expects to secure further distribution partnerships at the show, extending its European, Middle East, Africa and Far East business.

The company will also be updating existing distributors on multiple new product offerings for 2016/17.

"We have seen exceptional international interest in our brands since we first unveiled them to the industry back in January, leading to a number of strong partnerships already in place," said David Martin, joint managing director at Addo Play.

"We look forward to exhibiting for the first time at Distoy and welcoming visitors to our ‘inspiring play’ showroom in St Ermins."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Schleich sets new vision: ‘Shaping Storytellers for Life’

Leading toy character manufacturer Schleich GmbH is redefining its purpose and brand story with the …