Crayola will turn kids’ drawings into plush toys with new service

Crayola is planning to develop kids’ imaginary drawing into plush items, with its brand new service.

Dubbed Crayola Imaginables, the service will transform a child’s piece of artwork into a life-size plush toy.

By uploading a digital photo or scanning a drawing, and uploading, emailing or texting it to the Imaginables website, a new plush character will be designed using the child’s doodles.

It takes four weeks for the plush to be developed, and will cost a flat rate of $99 for a 16-inch toy.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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