Crayola will turn kids’ drawings into plush toys with new service

Crayola is planning to develop kids’ imaginary drawing into plush items, with its brand new service.

Dubbed Crayola Imaginables, the service will transform a child’s piece of artwork into a life-size plush toy.

By uploading a digital photo or scanning a drawing, and uploading, emailing or texting it to the Imaginables website, a new plush character will be designed using the child’s doodles.

It takes four weeks for the plush to be developed, and will cost a flat rate of $99 for a 16-inch toy.