The independent toy buying group wants to showcase the benefits of its 250 retail windows to brand owners.

Toymaster heads to Licensing Expo in bid to strengthen ties with licensing community

Toymaster, the buying group made up of over 250 independent toy stores, is heading to its first ever Licensing Expo next month in a bid to strengthen its ties with the licensing community. 

Will Abigail, Toymaster development manager, told ToyNews that he was attending the Vegas Expo to showcase the benefits that the group’s collective retail window space can hold for brand owners.

"We have 250 windows in our stores across the UK and it’s a massive opportunity that licensing firms should know about when it comes to getting their brands and products out there," Abigail told ToyNews.

"We’re making the trip to spread the word and let the licensing community know what we’re all about here at Toymaster."

Those interested in talking to the Toymaster group at next month’s Licensing Expo can contact Abigail at: 

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