Dress up specialist Mask-arade is seeing ‘huge demand’ for its range of royal face masks, in the run up to the Queen’s 90th birthday celebrations.
On Sunday, June 12th the UK will host numerous parties to celebrate the royal’s big milestone while The Mall in St James’ Park will be transformed for its largest street party to celebrate The Queen’s patronage of over 600 charities and organisations.
Already, thousands of street party applications have been made across the UK, and Mask-arade anticipates that its Royal Face Masks will feature heavily across these.
Commercial director at Mask-arade, Ray Duffy, said: “It never fails to amaze me how the British public gets into the spirit of a royal occasion.
"Mask-arade face masks are a natural fit for this kind of party atmosphere. Mask-arade face masks are always a favourite on social media, Facebook is full of pictures of people wearing our products! They are also a fantastic ice breaker, as soon as you put one on everyone is instantly having fun.”
The event arrives ahead of what Mask-arade has billed a ‘summer of success’ encouraged by growing excitement for the European Football Championships, Olympic Games and Wimbledon.
Mask-arade recently enjoyed a successful project working with Stratford District Council. 10,000 specially commissioned Shakespeare Masks were manufactured for the celebrations in Stratford upon Avon town centre, that marked 400 years since his death.
The masks formed a key part of the day, when attendees were asked to don the bard’s face at 11am during the parade. The resulting photos and press were far reaching, with international news coverage plus extensive social media reach through the hashtag featured on the reverse of the mask (#Shakespeare2016).
Duffy added: “We firmly believe that it is the extra effort we put in to our design and production that makes us such a successful company. It is going to be another fantastic year for Mask-arade royal faces.”