Import Dragon named master toy licensee for Peg + Cat

The Fred Rogers Company and 9 Story Media Group have named Import Dragon global master toy licensee for animated show Peg + Cat.

Import Drgaon will launch a new line of toys based on the series, which will include plush, games, wooden puzzles and arts and crafts sets.

“We’re very excited to expand our Peg + Cat merchandising program with Imports Dragon, which is known for expertly adapting entertainment properties into must-have toys that enhance a child’s learning, while deepening their interaction with the brand,” said Paul Siefken, VP of broadcast and digital media at The Fred Rogers Company.

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