TOYMASTER 2016: “Toymaster crucial to our success,” says Esdevium

Esdevium Games will continue to champion the work of independent buying group Toymaster, citing its work as important to the future of the High Street.

Last month saw the buying group address concerns from pockets of the industry over its long-term viability, following the loss of its biggest retailer Trod.

However, UK games distributor Esdevium has detailed its support for the buying group.

“Independent retailers are the foundation of the Esdevium business and we have many long- term relationships with the indie scene,” Steve Buckmaster, MD of Esdevium Games told ToyNews.

“Trod was a special case. We get the impression that people believe that retailer like Trod was not a great fit for the Toymaster model, but with regards to the long-term viability, we are behind the group.”

Esdevium will showcase its range at this month’s Toymaster show.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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