TOYMASTER 2016: Brainstorm readies ‘most exciting line’ to date

Brainstorm is presenting its ‘most exciting portfolio of products to date’ at this year’s Toymaster show, with a line up lead by the hit line StikBots.

Having been named the Best Pocket Money Toy at this year’ London Toy Fair, StikBots has proved a very popular line for the educational toy specialist who bills the collecxtion as the ‘first social sharing toy of its kind.’

To date, the StikBots Central YouTube channel has had over 20 million views since launch and includes customer videos as well as a StikBot weekly show.

This year’s Toymaster show will see Brainstorm introduce the StikBot Zanimation Studio, a piece of kit that incorporates green screen technology and comes with its own stage so kids can create their stop-frame animations and add their own backgrounds.

To launch the product, Brainstorm has an array of POS available including a bespoke FDU which allows retailers to display products in the range such as StikBot singles, StikBot Studio and the new StikBot Zanimation Studio.

Nick Saunders, sales director at Brainstorm, said: “We have had an amazing time with StikBots already this year and as soon as stock hits the floor it’s leaving our warehouse.

“These new FDU’s will allow retailers to stock full ranges while also maximizing space in store. We are supporting all products in the range with TV advertising and a fully comprehensive marketing PR programme.

“By Q4 we fully expect StikBots to be one of the best-selling toys of 2016.”

About Robert Hutchins

Robert Hutchins is the editor of and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and, and what now seems like a lifetime surrounded by toys. You can contact him by emailing or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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