The toy company will debut its Elf for Christmas range at this week’s Toymaster Show in Harrogate.

TOYMASTER 2016: Asobi readies Christmas line with new Elf for Christmas range

Asobi is set to unveil the latest addition to its toy portfolio at the Toymaster Show in Harrogate this week, in the form of its Elf for Christmas.

Designed with a focus on rewarding good behaviour, the plush toy comes with a reward kit to encourage young children to behave in the run up to Christmas.

The reward set features Elf sized letters from the North Pole, report cards, reward chart and stickers, ‘beware of the Elf’ signs, Nice List certificates, a thank you card and more.

David Bottomley, commercial director at Asobi, said: “The early reaction from a small group of retailers has been just amazing in terms of the demand for the product and the awareness of Elf For Christmas. We are delighted and we have only just started.”

The Elf for Christmas range boasts a girl and boy Elf and an illustrated story book, plus customers also have the option to sign up to receive personalised emails from Santa Claus throughout December.

Sarah Greenwell, creator of Elf for Christmas, added: “Our unique combination of fun and mischief, while encouraging children to be good and promoting kindness, is really captivating parents. It’s an exciting time for us – we are overwhelmed by the demand.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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