Trends UK looks set to build on its pre-school offering this year, with two new properties making its way to consumers.
The firm is launching a new line of Peppa Pig electronic learning toys for summer 2016, along with a new Play-Doh Play and Put Away range, both from Perpetual Play Group.
Lindsay Hardy, marketing director for Trends UK, told ToyNews: “Both are classic, evergreen properties and our expectations are high.
“Mums are looking for the endorsement of great brands in this pre-school area and these two have exceptional pedigree, plus huge marketing support from Entertainment One and Hasbro on their respective properties.”
Designed to help pre-schoolers develop early learning skills, the Peppa Pig line will boast a camper van, a flip phone, a microphone and a laptop.
“The toys will take children through various steps encouraging them to listen, observe and interact,” explained Hardy.
“There’s lots of fun, giggles and snorts as they develop early learning skills including understanding colours, phonetics and numeracy amongst others.”
Meanwhile, Hardy believes the new Play-Doh offering will be a hit with mums as the range boasts a Create ‘n’ Store EZ Mat, which will help to keep floors clean.
“Mums struggle to get kids to put anything away,” continued Hardy.
“These items make it easy. The Big Bucket stops the dough drying out and the EZ Mat draws up into a handy bag to hold all the bits and pieces.”