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Disney pulls plug on toys-to-life line Disney Infinity

Disney has pulled the plug on its toys to life franchise Disney Infinity and announced the closure of the game’s developer Avalanche Software.

The move has arrived as an attempt to stem the $147m charge incurred by the videogame arm of the business highlighted in Disney’ latest earnings results.

The decision –that brings with it the loss of around 300 jobs – also means that the company will no longer publish its own games, or as it states “the discontinuation of our self-published console games business”.

As reported by Wired, the news follows Disney’s cancellation of its presence at this year’s E3 and earlier statements that there would be no Disney Infinity 4.0 this year.”

Disney Infinity launched in 2013 when it helped left Disney’s interactive unit to its first annual profit of $116 million by 2014.

“We did quite well with the first iteration of it, and we did OK with the second iteration,” said Disney’s Bob Iger. “But that business is a changing business, and we did not have enough confidence in the business in terms of it being stable enough to stay in it from a self-publishing perspective.”

While the closure of the Disney Infinity arm proves a blow to the 300 workers affected by the loss of Avalanche Software, analysts have indicated it is good new for toys to life rival Activision, one of the last men standing in a market ‘with more than $1billion of annual demand.”

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