ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Golden Bear has announced the addition of pre-school property Thomas & Friends to its toy portfolio for 2016.
Select lines of the collection will launch in A/W 2016 and beyond, and will span felt sets, feature plush, interactive play mats and magnetic drawing toys.
“Working with Mattel to introduce a host of new products based on one of the world’s most recognisable brands is an exciting prospect,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear.
You can check out the rest of the story over at our sister site Licensing.biz.
