The collection will span felt sets, feature plush, interactive play mats and magnetic drawing toys.

Golden Bear adds Thomas & Friends to pre-school line

Golden Bear has announced the addition of pre-school property Thomas & Friends to its toy portfolio for 2016.

Select lines of the collection will launch in A/W 2016 and beyond, and will span felt sets, feature plush, interactive play mats and magnetic drawing toys.

“Working with Mattel to introduce a host of new products based on one of the world’s most recognisable brands is an exciting prospect,” said Katherine Pierce, senior licensing and marketing manager at Golden Bear.

You can check out the rest of the story over at our sister site Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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