Founder Toga Kida is collecting plush toys that need a transplant and toys that can be a donor via a website.

Second Life Toys organ transplant campaign launches

A brand new campaign has been launched in Japan, with the aim to give consumers a better understanding of organ transplants.

Dubbed Second Life Toys, founder Toga Kida is collecting plush toys that need a transplant and toys that can be a donor via a website.

Kida’s website cites, ‘Our hope is that, through this website and this initiative, more people will have a deeper understanding of organ transplant and actually contribute to the lives to be saved’.

So far Kida has given life back to broken toys, including a plush giraffe that now has a monkey leg, and an elephant that boasts a squirrel’s tail for a trunk.

Check out the video for the new campaign below:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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