Children’s IP creator, Ludorum has named Jazwares as master toy partner for the hit pre-school property Chuggington.
The move will see Jazwares – the firm behind the already popular Danger Mouse toy line – unveil a line of collectable characters, play-sets and feature toys inspired by the show later this month.
According to Ludorum, the toy line will move away from the traditional track systems associated with train play to focus on the destination in the hit kids’ show and allow the fans to build their own Chuggington world.
The range will launch at retail from spring 2017 and will features a cast of characters form the Chuggington series that currently airs in over 178 countries worldwide.
Natalie Setton, managing director, Ludorum, said: “Jazwares is one of the leading lights of the global toy industry and we are delighted to be working with them in developing the new Chuggington toy range.
“The company has built its reputation on producing well designed, quality products and we have no doubt that the new toy range will be hugely popular with Chuggington fans around the world.”
Laura Zebersky, Jazwares’ EVP and chief commercial officer, added: “We are extremely excited to be adding Chuggington to the Jazwares portfolio.
“The property and television show have a proven track record and combine play patterns loved by pre-schoolers. We are looking forward to creating toys that bring the Chuggington characters to life through imaginative play.”