Zimpli Kids launches the Slime Bucket Challenge for Action for Children

Children’stoy manufacturer Zimpli Kids has launched a nationwide fund raising campaign featuring one of its best selling lines, Slime Baff.

Called The Slime Bucket Challenge, participants have been sent a packet of the firm’s slime powder which they can then mix with water before having the goo poured over their heads in the name of charity.

In a challenge that works in similar principle to 2014’s social media sensation Ice Bucket Challenge, the company has pledged to donate 100 per cent of the profits to the UK charity Action for Children.

Like the Ice Bucket Challenge, participants are encouraged to take photos and record their sliming to post to their own social media pages before nominating friends, family members or celebrities to do the same.

Eejay Enyi, head of international sales at Zimpli Kids, said: “After years of selling toys we decided to give something back and help out children that lead incredibly tough lives in the UK.

“Using one of our products was the obvious solution and it’s great fun too. It would be great to see large groups as well as individuals getting involved.

“The Slime Bucket Challenge is actually great fun for a great cause so we hope it will spread virally and be as big as the Ice Bucket Challenge. We want well known faces getting involved to help us raise as much money as possible for Action for Children.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

LEGO partners HRVY and Sophie Ellis-Bextor for Vidiyo campaign as music helps kids in lockdown funk

The LEGO Group has partnered with the musician HRVY, radio DJ Roman Kemp, and pop …