The firm has various product launches in the pipeline as it begins to celebrate the upcoming milestone.

Wow Toys debuts new London pre-school toy line

With a new line of pre-school toys on the way for retailers to snap up, Wow Toys believes its new London range will be the prefect fit as a pre-school vehicle gifting range.

Included in the line is London Bus Leo, a shape sorting red London Bus, London Taxi Ted, a black taxi, and the Palace Guards figure set.

Nadim Ednan-Laperouse, MD of Wow Toys, said: “This range has been made exclusively for the UK market and we plan to develop the range further with more toys already in development.”

Next year also marks the company’s 20th birthday, and Wow Toys has already started planning various celebrations.

Ednan-Laperouse explained: ”We plan to celebrate throughout 2017. So far we have a party planned and a social media extravaganza giveaway is also being developed.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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