‘By combining arts and crafts with fashion accessories, Gel-a-Peel really speaks to our target audience. It’s new, exciting and we’re sure tweens are going to love it,’ says MGA Entertainment’s Nicola Mellor.

MGA Entertainment debuts new craft brand Gel-a-Peel

MGA Entertainment is bolstering its arts and crafts portfolio, with the addition of Gel-a-Peel, which allows users to customise and create fashionable accessories.

The new craft brand features a variety of kits, each with Gel-a-Peel tubes, which kids can trace along a template to peel away a design that will unveil a new accessory creation.

Fans can create bracelets, necklaces, earrings, key chains and hair accessories.

Nicola Mellor, senior brand manager at MGA Entertainment, said: “Having launched earlier this year in the US, the sales history and sell-through data shows that the brand is off to a very strong start – we are very excited to bring it to the UK and ROI.

“By combining arts and crafts with fashion accessories, Gel-a-Peel really speaks to our target audience. It’s new, exciting and we’re sure tweens are going to love it.”

Prices for the kits range from £4.99 to £29.99.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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