MGA Entertainment’s Lalaloopsy brand has teamed with Oxfam for its Dressed By The Kids Day campaign.
The campaign has seen the charity ask British adults to let their kids loose on their wardrobes today to choose what they wear.
The partnership with MGA sees the Mini Lalaloopsy Style ‘N’ Swap doll assortments featured as spot prizes for the best outfits.
All those taking part were sent a free Dressed By The Kids Day pack and will share pictures of themselves dressed by their children throughout today with the official hashtag #DressedByTheKids.
“We are delighted to be supporting Oxfam on such a wonderful charity campaign," said Marian Davis, MGA Entertainment marketing manager.
"With their mix and match fashion accessories, the Mini Lalaloopsy Style ‘N’ Swap range is a great fit for #DressedByTheKids. We can’t wait to see the outfits children come up with."
For more information on Oxfam’s Dressed By The Kids day, head to http://www.oxfam.org.uk/get-involved/fundraising/dressed-by-the-kids-day