Mattel’s pre-school brand will develop a line of developmental and activity toys.

Thomas & Friends joins Rainbow Designs for new baby range

Rainbow Designs has revealed that Thomas & Friends will be joining its licensed character portfolio with a new infant and baby range.

Mattel’s pre-school brand will develop a line of developmental and activity toys, which will feature the My First Thomas & Friends Tummy Time Activity Playmat, Comfort Blanket, Chime Ball, Activity Cube and a cuddly My First Thomas.

Anthony Temple, MD at Rainbow Designs, said: "We’re extremely excited to be welcoming Thomas & Friends to our licensed classic character portfolio.”

You can check out the rest of the story over at our sister site Licensing.biz.

Check Also

Funko taps ChizComm as multi-media partner for the launch of new toy line Snapsies

The pop culture specialist, Funko, has appointed the media expert ChizComm Beacon Media to handle …