Quirky independent online retailer Firebox has launched its first ever Kickstarter campaign.
Having followed, backed and sold over 40 Kickstarter products over the past few years, the independent retailer has decided to launch its own crowdfunded project in order to fully immerse itself into the Kickstarter community.
After experiencing phenomenal sales of slippers on its site and the never-ending popularity of cute and unusual creatures, Firebox’s own-brand team mashed these elements together to design the Giant Pufferfish Slippers.
“As Kickstarter is such a fertile ground for cool and original products we feel a certain kinship exists," said Kristian Bromley, managing director at Firebox.com.
"We believe in supporting new design, innovation and product development, so we’re confident that this like-minded community will now help support us too."
Stretch rewards for the Giant Pufferfish Slippers project include limited earlybird discounts, multi-buy discounts, and bundles with other best-selling Firebox products, such as the Mystery Box.
Firebox has also teamed up with Smoko to create a special Baby Pufferfish Night Light as a reward exclusively for the campaign.
Giant Pufferfish Slippers are launching on Kickstarter from Firebox.com with an earlybird discount from as little as £20. The slippers will later retail at £29.99.
Check out the campaign here.