UK multi-channel toy retailer The Entertainer has teamed with Marvel to celebrate the release of the Captain America: Civil War movie this month.
The family-run toy chain has partnered with the studio to launch its Super Saturdays campaign, delivering activities, discounts and a chance to win superhero toy bundles over the next four Saturdays.
The initiative follows on from the success of The Entertainer’s Star Wars Super Saturdays and will launch this weekend, running from Saturday April 23d to May 14th.
The Captain America: Civil War campaign will encourage kids to participate in various challenges such as creating the ultimate superhero using Superhero Mashers, battle with Captain America: Civil War blast armour and strike a pose in Iron Man’s FX mask or Captain America’s Scope Vision Helmet.
Gary Grant, owner and founder of The Entertainer, said: “We are delighted to be offering such an exciting and fun filled range of events for our customers.
“The stores will be a hive of activity on Saturdays over the next four weeks, giving shoppers the opportunity to interact with some fantastic toys.”