Toyish Labs, a new firm specialising in toys that spark creativity, has launched its first range of kits on Kickstarter.
Blending art and building, each Toyish kit comes with a colouring play book, a clear capsule that houses the child’s original design, magnetic characters and themed play parts.
Kids then create their artwork, slip it into the capsule, build their character and play with their unique creation.
The first wave of products include kits based on a Race Car, a Helicopter, a Flamenco Dancer and a Ballerina.
"The name of our product is an extension of our philosophy," said Assaf Eshet, Toyish founder and teacher of toy design at NYU.
"The product is like a toy, it is toy-ish, It’s isn’t really a toy until a kid makes it one – until they use their imagination and bring it to life."
Toyish is looking to raise $60,000 by May 20th. The campaign has already raised over $13,000 in one day.
Check out the campaign here, or watch the Toyish launch video below: