‘We are always looking at new ways of keeping ewan fresh and on trend and collaborating with Babies that Rock will certainly do the trick,’ says Lynda Harding from SweetDreamers.

SweetDreamers unveils new plush to celebrate deal with Babies that Rock

SweetDreamers is introducing its latest plush to its range, with ewan that rocks, especially created for babies who like to ‘rock ‘n’ roll’.

The plush also marks the official collaboration with SweetDreamers and clothing brand Babies that Rock.

Every ewan that rocks comes with a Babies that Rock bandana bib, which babies can wear around their necks.

Lynda Harding, founder of SweetDreamers, said: “We are very excited to introduce ewan that rocks. We are always looking at new ways of keeping ewan fresh and on trend and collaborating with Babies that Rock will certainly do the trick.

"It’s a fantastic, extremely high quality brand and we are very proud to collaborate with them.”

Ewan is available now for £37.50 on the SweetDreamers and Babies that Rock website.

Bernie Harding-Martin, co-founder of Babies that Rock, added: “We are delighted to have teamed up with SweetDreamers. Every new parent has heard of ewan the dream sheep, so the launch of ewan that rocks is a fantastic way to introduce our brand to new parents across the UK.

“Babies that Rock is all about offering parents premium, high quality clothing that is different to anything they will find in the shops. Our bandana bib is one of our most popular items, and ewan looks very cool in it, if I don’t say so myself.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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