‘We are delighted to be working alongside Lisle International Licensing to create a Masha and the Bear range’, says Nikki Samuels from Sambro.

Masha and the Bear products on the way from Sambro

Toy company Sambro is developing a new line of products based on the animation Masha and the Bear, reports Ink Global.

The agreement, which was brokered by Lisle International Licensing, will see the firm produce a range spanning stationery, bags and arts and crafts.

Nikki Samuels, licensing director at Sambro, said: ”We are delighted to be working alongside Lisle International Licensing to create a Masha and the Bear range across multiple categories, including arts and crafts, bags and stationery.”

You can check out the rest of the story over at our sister site Licensing.biz.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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