The store boasts new touchscreen technology to help the build-a-bear process.

Build-A-Bear Workshop comes to Trafford Centre

Shoppers can now create their own teddy bear in Build-A-Bear Workshop’s newest store in Trafford Centre.

The store has moved from its previous home in Regent Crescent to a bigger outlet at Peel Avenue in the Trafford Centre, Manchester.

In store, customers can use touchscreen technology to help design their bear, and go through each stage from picking the bear, stuffing it and choosing sound effects.

The new store is open now for shoppers to check out.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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