The show was the UK’s sixth largest property in March and the seventh YTD.

Paw Patrol cracks top ten toy properties list

Kids pre-school show Paw Patrol has broken into the top ten toy properties list for the fist time, according to NPD data.

The show was the UK’s sixth largest property in March and the seventh YTD, reports NPD EPoS March 2016.

The growth of the property looks set to continue with the launch of the Air Rescue theme in May, which Spin Master is set to support with various campaigns and new toys.

Emma Eden, marketing manager at Spin Master, said: “We’re looking forward to some fantastic product launches in autumn/winter 2016 and have some exciting marketing plans to put into place to continue to grow the property.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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