Maxine Fox has been appointed as the new managing director of iGen Insight.
Fox was formerly associate director at iGen.
“This promotion is in reflection of Maxine’s transformative leadership within the company, accelerating the agency’s offering and standing within the kids, youth and family insight space, both in the UK and internationally," said iGen CEO Dean Weller.
Elsewhere, the firm has welcomed a new insight executive in Monika Gorasia. Gorasia previously held the role of research executive at TNS UK.
“I’m excited to join iGen and apply my knowledge and experiences to date in a new and dynamic market to help shape the future of the company," said Gorasia.