750,000 people are expected to flock to London’s Regent Street for the November event.

Hamleys dates 2016 Toy Parade

Hamleys is to hold its second annual Toy Parade on Sunday, November 20th 2016.

750,000 people are expected to flock to London’s Regent Street to see toy characters take part in the world’s largest Toy Parade.

Sign up to the parade is closing imminently, but already confirmed to appear in this year’s event are Barbie, Bing and Flop, Fireman Sam, Peppa Pig, Optimus Prime, Mr & Mrs Potato Head, the Ghostbusters and Bob the Builder.

“We were overwhelmed by the fantastic response to last year’s event and it’s proved to be a great day out for families of all ages," said Max Mayer, UK marketing manager, Hamley.

"With content sign up closing mid April, the event is already looking to be double the size of 2015. We very much look forward to welcoming many new household names amongst our pre-existing line up.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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