SmarTrike enters exclusive partnership with play expert Dr. Amanda Gummer

SmarTrike has teamed with leading child development and play expert, Dr. Amanda Gummer in an exclusive agreement for 2016.

The new partnership will see the founder of The Good Toy Guide work closely with the brand to support its communication with its consumers, as well as running live chats via social media.

Gummer will also support a number of SmarTrike’s campaigns this year, including The Big Stroller Swap, an annual activity that aims to encourage families to use their trike instead of their stroller for one week.

She will also play a role in the brand’s View from the Trike initiative for 2016 and will include SmarTrike in the Fundamentally Children’s Christmas campaign.

“Thanks to her unrivalled knowledge and experience Dr Gummer presented the perfect partner for us,” said Yael Meir, SmarTrike’s sales and marketing manager.

“Working with her exclusively is an exciting development for SmarTrike and we are extremely proud to have such an influential UK expert on board to support and advise us this year.”

Gummer added: “It’s great to be involved in such wonderful intiative and help SmarTrike support parents in giving children a healthy balanced play diet by making it easier to enjoy the great outdoors.”

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