‘Retailers’ sales will benefit hugely from a PlayMais fun day as once a child takes the pieces out of the box, they are hooked,’ says DKL.

DKL kicks off new PlayMais fun days

Fun day kits for DKL’s PlayMais range are now available for retailers to snap up.

Each of the kits include all of the tools necessary to host an in-store event, while DKL will also supply retailers with extra POS such as posters and dioramas.

The Fenwick store in Brent Cross was one of the first to host a PlayMais Day.

Farel Williams, marketing executive at DKL, said: “The Fenwick’s PlayMais day was such a success. The children really enjoyed the product and several parents bought sets at the end of the event.”

DKL has also recently revamped its PlayMais range, with new boxing and products, which the firm is excited to offer retailers.

Williams added: “PlayMais is a great product which really engages a child’s imagination and creativity. Retailers’ sales will benefit hugely from a PlayMais fun day as once a child takes the pieces out of the box, they are hooked.”

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Toynamics taps Playtime PR amid UK marketing plans to hit ‘biggest year of growth to date’

In its latest positioning for its ‘biggest year of growth to date,’ Toynamics UK and …