Leonard will be responsible for the development of a new licensing and marketing strategy for the business.

Ruth Leonard named PMS International’s new head of licensing

PMS International Group has appointed Ruth Leonard as the firm’s new head of brand and licensing.

Leonard will be responsible for the marketing of existing licences and the development of a new licensing and marketing strategy for the business, working with Steve Beverley, head of licensing product, and John Costi-Mouyia, export business development manager.

Leonard joins from Carte Blanche Greetings, where she was director of marketing and business development, overseeing marketing activity of the company’s flagship Me to You brand. Prior to this, Leonard was entertainment marketing director at Topps Europe, working across a portfolio of entertainment, character and media brands.

"I am so excited to get my teeth into such a wonderful role, the opportunity at PMS International is staggering, offering a world of opportunity with such vast capabilities across design, development and distribution," said Leonard.

"I’m looking forward to developing a stronger licensed portfolio, harnessing our expertise and re-energising our licensing division."

Steve Beverley added: "This is a strategic role for our business, as we want to further invest in marketing and shaping the global growth of our licensing and GOSH! Designs division.

"For the last 40 years we have built an industry reputation for quality and service and it is time to consolidate and deploy our wealth of expertise within our licensing division with a new dedicated team."

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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