Smyths heads to Birmingham with new store opening

Toy retailer Smyths has opened up its latest store in Birmingham, with the help of Fireman Sam, Barbie and Pikachu.

Each of the children’s characters stopped by during the store’s opening on April 9th, where guests were able to meet and greet them.

The new store will boast 23,000sq ft in size, and will employ 35 people.

Nick Sheridan, store manager of Smyths, said: “We’re thrilled to be opening a new Smyths Toys Superstore in Blackpool,” reports The Blackpool Gazette.

“We aim to offer a fun-filled shopping experience for our customers, with the best range of products at the most competitive prices all year round."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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