The Disney’s Tsum Tsum craze is still in its infancy, according to UK distributor Posh Paws as it celebrates record sales of its collectable plush line.
The line of stackable characters – inspired by some of Disney’s most iconic movies including The Jungle Book, Lion King and Monster Inc – has shot to success, selling over two million pieces in its first year.
According to Posh Paws, the range has been a popular choice across the age ranges among specialist retailers, grocers and independent retailers.
Each month the firm is launching a new series of Tsum Tsums for fans to collect and stack to coincide with new Disney animated movies including Zootropolis, The Jungle Book, Finding Dory and Moana.
However, the firm has stated that despite the record sales of the line, the Tsum Tsum craze is only just beginning.
“The consumer demand for the Tsum Tsum brand has been truly phenomenal,” said Lauren Shipman, brand manager at Posh Paws.
“We have had great feedback from both retailers and consumers on this product and we are endeavoring to ensure stock is available to all retailers. We are already working on our roadmap of character releases for 2017 and there is lots of exciting collections in the pipeline.
“We strongly believe that this is only the beginning of the Tsum Tsum craze.”