Clementoni is putting a strong focus on the infant and pre-school market with new additions to its Baby Clementoni line.
With a range of launches lined up for autumn this year, children will be able to get their hands on two new characters known as Sandy Cuddle and Learn Bear, which the firm says boasts quality and innovation at the right price.
After a strong 2015, Michele Marziliano, UK country manager for Clementoni, has revealed the company wants to continue its success in the pre-school arena.
“After the first successful year we want to keep growing in the market and become a strong manufacturer in this category,” said Marziliano.
“We are number five in Europe, according to NPD, in this segment and we want to grow our presence in this market.”
Sandy Cuddle and Learn Bear have been designed for babies aged six months and over, while a pink version of the well-known T’Rex will also be available for those aged 12 months and older.
“We are proposing different types of infant toys including plush, ride-ons, activity tables, IR cars and dinosaurs,” Marziliano added.
Also in the line-up is Clementoni’s new Firetruck, which has been designed to teach babies numbers, shapes, letters and colours, while the Rally Tumbling Car will teach numbers through rhyme.
“This is a big focus for the company internationally and we feel to have the right products to compete in this market,” Marziliano commented.