“The response to TV advertising has been incredible with sales uplifting by almost 500 per cent compared to this time the year before."

Phlat Ball sales at an all time high over Easter, says Vivid

Vivid is reporting that sales for its Phlat Ball have been at an all-time high across the Easter period

Phlat Ball is a transforming disc ball that allows consumers to throw a disc and catch a ball by combining a frisbee and a ball in one.

TV advertising for the product kicked off just prior to Easter, and it appears to have paid off. 

“The response to TV advertising has been incredible with sales uplifting by almost 500 per cent compared to this time the year before," said Kira Mutimer, brand manager at Vivid.

“Despite the typical British weather and the time of year that we are in, the strong success we are witnessing from early on gives us the greatest confidence that 2016 is going to be the best year for Phlat Ball yet and as result we are placing incremental orders to ensure that we can keep up with the increased demand.”

Phlat Ball will continue to be TV advertised throughout the summer months.

About Robert Hutchins

Robert Hutchins is the editor of ToyNews and its sister title, Licensing.biz. He has worked his way from Staff Writer to Editor across the two titles, having spent almost eight years with both and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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